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Wednesday, September 8, 2010

Use What You Preach!

Posted by Jeff Lu on February 25, 2009

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A few of us at Cascadia were working late last night and we had an interesting discussion about investment banking and the sectors we cover.  I said that my favorite part about being an Internet investment banker is that for the most part, I get to actually use and test the products myself.  I “get” it when a Company offers a compelling consumer service because I use these services everyday.

I could read research reports and Techcrunch all day about consumer technologies but there’s no research like first hand research.  Take Twitter for example.  If I was reading a business description of Twitter, it would read something like this: “Twitter is a micro-blogging social network platform that empowers users to constantly and easily communicate with their friends.”  If you could dissect that sales pitch you would think: “why would I want to do that? Doesn’t Facebook or my blog already serve that function?” WAIT! There is more to read… read on »

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