Data Is King
Posted by Jeff Lu on March 5, 2009
Nokia is teaming up with Sense Networks to collect people's offline behavior data
In the world of digital advertising, data is king. As each year passes and as technology and digital content improves, people spend more and more of their time engaged with their computers. In turn, Internet companies like Google have become more adept at collecting data from us, tracking our demographics and predicting our behaviors.
Despite the undeniable fact that we are spending more and more time online, we still spend a significant portion away from our computers. We travel, go shopping, go to bars, we exercise, etc. There are lots of things that we still do offline, thus there’s lots of data that companies cannot capture. This is where Sense Networks comes in.
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