Online Advertising: Science or Art?

Posted by Jeff Lu on February 25, 2009

Interesting coverage from paidcontent.org on Sunday, on the opening day of the Internet Advertising Board (IAB) conference in Orlando.  The opening address was given by Martha Stewart Living Omnimedia’s president of Media and Co-CEO Wenda Harris Millard who is also the chair of IAB’s board.

Here are some excerpts from Paid Content’s coverage:

—Art is gone, science is in: Companies like Yahoo (NSDQ: YHOO) and AOL’s Platform-A (NYSE: TWX) ask whether they’re advertising and or technology companies. Microsoft’s hire of former Yahoo EVP of engineering for Search and Ad Tech Qi Lu—instead of former aQuantive head and online ad specialist Brian McAndrews—and Yahoo’s decision to tap non-media exec Carol Bartz as CEO suggests that the industry has spoken clearly of what it wants by relegating the “art” of advertising to the back of line behind metrics.

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